experience design innovation
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A "startling statistics" animation can be effective... National Center for Healthcare Leadership Starting Point: an idea for a home home page animation that was too dense.
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don't make me read National Center for Healthcare Leadership The National Center for Healthcare Leadership (NCHL) is a not-for-profit organization that works to assure that high quality, relevant and accountable leadership is available to meet the challenges of delivering quality patient healthcare in the 21st century. They asked us to animate their leadership development model for the home page of their new web site. We suggested they first connect with visitors on a "pain points" level - which led to the "flash" animation shown here. Visit the NCHL website |
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